Sticks and stones may break my bones

But consumer-generated words will never hurt me. Right? Not so fast.



Subway has filed a lawsuit against Quiznos and iFilm for a contest asking consumers to create their own ads depicting Quiznos sandwiches as being superior to Subway's. The New York Times published an article to examine the question underlying this lawsuit: "if Quiznos did not make the insulting submissions, should it be held liable for user-generated content created at its behest?"

This lawsuit makes it clear that while the practice of having consumers generate their own (ads, beverages, pants) has taken off, the rules have some catching up to do.

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