In February 2007 several advertisers embraced the power of user-generated content, soliciting entries from their consumers to create Super Bowl commercials. The efforts that turned out from Doritos and the NFL, among others, were some of the better ads during a lackluster game.
Mountain Dew recently launched a new campaign that takes the user-generated idea to the next level: user-generated products. At DewMocracy.com (gotta love campaign season), users can submit their input for the color, flavor, name, logo, and design of the next Mountain Dew soft drink. Not since the vote for the a new color of M&M's (blue in 1995 and purple in 2002) can I remember having a real voice in the type of product that a manufacturer is putting out.
I for one trust that those who tune in to DewMocracy will create a good product. Are you with me?
User-generated soda
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